I came across a group of women who have turned recession into a paying business. They have turned their own experiences of being made redundant and fired into a media opportunity. By creating content that is highly relevant in these economic times they have an audience that brings them income:
http://www.recessionwire.com
Their blog basically "opts out of the downturn" by providing inspirational stories and good news in tough times! Relevance still drives attention.
The intent of this blog is to grow a new idea called "The Values Proposition". An economy where businesses are build around what people care about and not just what people will pay money for.
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