Wednesday 18 February 2009

Beating the downturn with innovation

Intel plans to beat the downturn

This is a great article that Sabine M forwarded. It tells a great story about innovation is the motor of growth. A $7bill investment in the USA seems like a headline from 2007, yet this is exactly what they plan to do now.

More inspiring for me though is that they are using the downturn to skip incremental change and focus purely on bigger steps. Clearly small steps in innovation won't be noticed or rewarded by consumers who need much bigger incentives to part with cash.

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