Friday 20 February 2009

Creating capacity for growth

So no surprises that the Chinese search engine baidu.com grew last year amidst the crisis. No surprises even that their revenue grew by nearly 85%, or even that their stock price jumped nearly 5% on the news of their results (as it should with a doubling of profits :-)).

The size of the untapped media market in China means that even slowed growth is immense growth by other standards. The question really is, how can we find latent/untapped demand in markets where it is not so obvious.

We have often spoken about third world markets leapfrogging waves of technology to show growth and demonstrate value by adapting new solutions with no legacy costs. Isn't recession a great opportunity to write off legacy costs and kick-start accelerated growth.

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