Another great story of a inspirational company in the UK bucking the downturn trend. Michelle Mone built up her company after having left school aged 15, due to ill health. She came close to doubling profits last year year and looks set to grow again in 2009.
Innovating at the value end of the market has lead to lucrative contracts with major retailer Tesco.
By providing a "comfortable cleavage enhancing bra" she certainly capitalizes on a low cost way of looking good and feeling good in the downturn! Expanding through strategic allegiances in the route to market has solidified that success.
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