Monday, 2 March 2009

Doing better by helping customers deal with bad times


Here is an interesting ray of light from a small firm in the USA. SCM is a small real estate company who posted a 40% growth in 2008. Keep in mind that troubled real estate assets are what started the black hole of the current financial crisis.

By providing better lender services they are able to help consumers navigate the tough market for finding loans and restructuring current commitments.


They have also used the current weakness of competitors to expand geographically

A great case of customer intimacy leading to differentiated services in a very, very, tough market!

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