Over the last week I have heard from various people about companies that advertise job vacancies very vigorously. Here is a story from Esther:
"Shopping for staff....
Last Saturday, at the Kaufland Shopping Centre Markt Schwaben, there was a loudspeaker announcement, announcing that they are looking for staff - if someone is interested, just go to the cashier and apply..."
MediaMarkt, Sparkasse and other retail outlets in Munich are also doing similar activities which seem far more pronounced than they would have been before the crisis (massive job posters on the subway walls?). Are companies cutting down on their advertising budgets and using personnel ads to drive awareness and consumer confidence? Is this a new wave of relationship marketing?
On a different note, those of you interested in how buying Tiramisu can help us out of the financial crises, you may want to pick up this month's edition of brand eins! Title story: "Good News"
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