Much has been made of the folklore that during the depression women bought lipstick to make them feel better. Marketers have looked at the sales of lipsticks and micro-luxuries ever since as an indicator of the general mood. The less lipstick sold, the better people must be feeling about themselves, and their prospects.
It seems that movies, at least in America have experienced a similar boon over the last six months.
As the International Herald Tribune reported, receipts are up nearly 18% this year (even as ticket prices have increased)! This was not true during the last downturns, where people economized on supposed discretionary expenses. It seems that Hollywood has smartened up to improve the offering to fall in line with the need for hope and a feel good factor. Escape is still good value!
The intent of this blog is to grow a new idea called "The Values Proposition". An economy where businesses are build around what people care about and not just what people will pay money for.
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