In a week where the advertising industry have been singing the praises of "ideas" and warning against an over reliance on metrics to get out of troubled waters, online publishing has announced a growth rate of 16% for 2009.
Is this just a continuation of the advertising industry in general's decendancy or something more remarkable. Media agencies have been chipping away at traditional advertising's throne ever since the conjoined twins were split in the early 80's.
The fact is that business attention is gained and secured by numbers and they should be a part of creative ideas. Together Everyone Achieves More! It seems the time is right for accountability and creativity to become business tools once again. As a single concept.
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