Apologies for missing posts this week. You might think I had gone fishing. This wouldn't be odd in a recession. It seems along with the outdoor boom mentioned before, fishing is receiving a healthy boost as pastime.
Although the activity itself is cheep, the market for tackle is booming. This happened in 2001/2002 as well when it grew by 12%.
Amazing if you consider that sales for the category actually declined by 4.8% in the period 1996 to 2001. Once again it seems everything that expresses tried and true frugality is receiving a boost. I just wonder when the increase in fishing will bite into MacDonalds dizzying success! Same store sales increased 1.4% in a period where eating out is deemed a luxury. Seems the killer app for recession would be to combine fishing with MacDonalds.
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